Female sponsorship the answer

February 19, 2009


Source: http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSLR34587620090127

A new report out (based on 20,000 respondents and 21 countries) from consultancy firm SPORT+MARKT suggests that the way to beat the credit crunch is to tap into the female fanbase. In particular, it suggests that as 38% of football fans worldwide are female, and this group have a much stronger interest in fashion and clothing than men, this represents an untapped market for merchandising and advertising.

What next Manchester United branded Mascara – because you’re worth it?

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About Kris

Associate Professor in Sports Law, Staffordshire University; British Gymnastics Senior Coach

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