39th game on hold

February 11, 2009

Broadcasting & Media, Commercial

The Premier League has put to one side its controversial 39th-game proposal. Last spring the Premier League floated the idea of playing an extra fixture abroad, but the proposal drew fierce criticism from the football community. And in outlining details of the Premier League’s television rights from 2010 to 2013 chief executive Richard Scudamore revealed the idea was now on hold.

“Meaningful matches for points overseas can’t take place within the life of this broadcast rights cycle. The Premier League had tentatively hoped the idea could be introduced for the 2010-11 season, when the new television broadcasting rights contract starts. We had talked potentially about 2011 and 2012, but that cannot now happen until the 2013-2014 season,” added Scudamore “These bids have been accepted on the basis that there will be no such activity.”

This news is good for the Football Association, Fifa and Uefa who all rejected the idea, as did many fans. Asian football chiefs also argued it would adversely affect their own competitions (although the Asian Football Confederation President – Mohamed bin Hamman later admitted that the idea did have some merit)

Source: http://news.bbc.co.uk/sport1/hi/football/eng_prem/7875726.stm

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About Kris

Associate Professor in Sports Law, Staffordshire University; British Gymnastics Senior Coach

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